Email Marketing Best Practices
Our next event will be held May 8th, from 4:30-6:30pm. Register at Eventbrite.
When it comes to successful Email Marketing, the devil is in the details. If you are currently sending out email campaigns and not getting the desired results you were hoping for, this is the session for you. Come and learn the five Ws and one H of email marketing and discuss how incorporating these techniques into your email campaigns can help bring great results to your email marketing strategy.
Topics to be covered include:
WHO are you sending your email campaign to?
define your audience and selectively choose your recipients.
WHAT content are you sending your subscribers?
determine if it is relevant to your subscribers. (Shotgun Approach vs. Rifle Method)
WHERE are you sending the emails to?
determine your subscribers’ devices and send campaigns in correct format.
WHEN are you sending out your campaigns?
discuss the best and worst times to send out email campaigns.
WHY are you sending your subscribers this message?
determine, define and focus on your overall goal for the campaign
HOW are you sending your emails out?
pros and cons of a dedicated ESP vs. DIY sending.
Presented by Matt Pramschufer.
Contact Eva Hanley at 410-273-5708 for more information.