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Events

Risky Business: Assessing Risk Management for Start Ups and Small Business

on Jul 29, 2014 in Events

When: September 15, 2014 4:30-6:00pm You’ve a got a strong business plan and you’re ready to seize the day, but failure to plan and prepare for loss, liability or unexpected occurrences can derail the best of business intentions. Explore a coordinated and economical application of resources to minimize, monitor and control the probability and impact of unfortunate events.   This interactive info session and Q & A will be hosted by Tony Palumbo, President and CEO of Palumbo Insurance Associates in Bel Air. With more than 35 years of experience in the insurance industry, Tony Palumbo’s track record in growing sales, revenue, net profit and revenue per person demonstrates an unyielding commitment to excellence.  Currently, Tony is building a network of Alternative Risk Transfer solutions for the Healthcare profession and is also focused on assisting Federal Government Contractors with Risk Management and insurance solutions in support of their work with the Federal Government....

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Email Marketing Best Practices

on Apr 8, 2014 in Events

Our next event will be held May 8th, from 4:30-6:30pm.  Register at Eventbrite. When it comes to successful Email Marketing, the devil is in the details. If you are currently sending out email campaigns and not getting the desired results you were hoping for, this is the session for you. Come and learn the five Ws and one H of email marketing and discuss how incorporating these techniques into your email campaigns can help bring great results to your email marketing strategy. Topics to be covered include: WHO are you sending your email campaign to? define your audience and selectively choose your recipients. WHAT content are you sending your subscribers? determine if it is relevant to your subscribers.  (Shotgun Approach vs. Rifle Method) WHERE are you sending the emails to? determine your subscribers’ devices and send campaigns in correct format. WHEN are you sending out your campaigns? discuss the best and worst times to send out email campaigns. WHY are you sending your subscribers this message? determine, define and focus on your overall goal for the campaign HOW are you sending your emails out? pros and cons of a dedicated ESP vs. DIY sending. Presented by Matt Pramschufer. Contact Eva Hanley at 410-273-5708 for more...

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Hidden Gems – Small Business Resources

on Mar 12, 2014 in Events

The Hidden Gems program was a great success! Thanks to everyone who came out and all of our great presenters who did such a great job. If you weren’t able to join us, you can download the presentation at the link below. Hidden Gems

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Intellectual Property: License to Profit

on Aug 6, 2013 in Events

On September 25, 2013, from 4:15pm-5:30pm The GroundFloor presents Joy Goswami as he hosts a discussion on intellectual property. Free for all GroundFloor members, $15 fee for non-members. Contact Eva at 410-273-5708 for more information.   Joy Goswami Assistant Director – Technology Transfer Center, University of Delaware Joy Goswami is the Assistant Director of the Office of Economic Innovation and Partnerships at University of Delaware, where he oversees and manages a large portfolio of technology transfer activities. Among other functionalities, he is actively involved in managing the University’s intellectual property, assisting in establishing start-up and spin-off companies and bringing forth university-industry collaborations and partnerships.   Joy has more than eighteen years of experience in the field of business development and a career that has produced highly-regarded commercialization strategies and outreach practices of novel technologies in biotechnology, chemical engineering, bio-medical and the agriculture sector.  He specializes in intellectual property management, licensing, technology transfer and US patent drafting and prosecution.   Joy has Master’s degrees in Business Administration from St. Cloud State University and in Molecular Biology from the University of Delhi. He is a Registered Technology Transfer Professional; USPTO Registered Patent Agent and a recipient of the prestigious Howard Bremer Scholar conferred by the Association of University Technology Managers (AUTM)....

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